Beauty salons are an excellent business idea for someone passionate about beauty. The demand for beauty therapists remains high in the UK. Therefore, this business is a lucrative one to get started in. Apart from providing exemplary services, you also should give customers a warm and enjoyable experience, for your salon to thrive. You thus need to be personal and energetic as you’ll probably be working for long hours.
Starting this business, however, is not that easy, especially for people who have never run a company before. Jenny Buckle, owner of a leading London Makeup company, offers some helpful tips that will help you open one and keep it running for a long time.
- Consider What Services You’ll Offer
This is an essential step. One should ask him/herself, what beauty therapy will they offer their clients? There are many treatments individuals can provide. But to narrow things down for you, here are some of the commonest.
- Pedicures as well as manicures
- Eyebrow treatments such as shaping, waxing or threading
- Beauty treatments like Botox or cellulite reduction
- Professional make-ups
- Facial treatments
When deciding which therapy one should offer, keep in mind that this industry stays ahead on trends. If for instance, you’re offering manicures, you should be updated on the latest style.
- Determine How Much Money You Need
Starting an enterprise can cost a dime. Worse is that profit isn’t immediate. But, fortunately, individuals can still support themselves even when their business is running. Find out how much you’ll be spending on monthly expenses, then calculate how much money you should make to stay afloat.
After, create an operating budget which includes rent, license, payroll, training supplies, etc. Then think of how much you’ll be charging your services. One should bear in mind that they need to make enough profit without overcharging their customers.
- Do a Market Research
Don’t commit to any business without first evaluating whether it’ll survive or not. Doing that may waste your time and money. One should determine who their target audience is and use this information to conduct market research. Once you’re contented with the results you got from your research, you can now proceed with your spa.
- Hire Qualified and Well-trained Staff
Some of these cosmetic procedures are risky. When performed by a poorly trained person, they can cause health complications. It’s therefore wise that individuals hire only well-trained beauticians or stylists. Bear in mind that it’s your responsibility to ensure that the people working in your salon are adequately trained. Hire experienced beauticians who’ve been providing these services for quite some time.
- Choose a Name
One way for customers to identify you is with your business name. When deciding this name, choose something that you like but also ensure it works as an accurate representation of your brand. Make the name memorable, unique, easy to read, and appealing. Start by words which come to mind when you think about this enterprise, then try merging them in interesting ways. People can even incorporate their names or those of cities or towns they’ll be based in.
Running salons is never easy. However, if someone is passionate about providing treatments which will make clients look good, they present an excellent opportunity for that. Just make sure that you have the correct qualifications and training. Also, show incredible customer service skills. Individuals should again have a warm, welcoming personality and a lot of patience.